Fashion X

Challenge
Understand shoppers journey and intent.
Display relevant information and call to actions at the right moment.
Add value and build trust to increase the likelihood of a purchase.

Platforms
Web

Scope
Product Design
UX/UI Design

Adding to Basket

Shoppers adding an item to their basket is an opportunity
to cross sell in a logical and non-intrusive manner:

The disruption of the pop-up is expected as users get feedback their item was added to their basket.

Explaining why it makes sense for shoppers to consider these items now.

Recommended items are based on social proof: ”Many people buy these products together”.

Shipping

Shoppers want the most value for their money
and often are willing to spend a bit more and invest in the shipping cost in an additional item.

Displaying the amount missing for free shipping can
be an incentive for shoppers to upgrade or buy
another item.